• Associate Professor Dr. Peerayuth Charoensukmongkol
    Instructor at the International College
    National Institute of Development Administration, Bangkok, Thailand

  • Ph.D. in International Business with Management concentration
    Texas A&M International University, Laredo, Texas, USA - 2012
  • Masters of Business Administration
    Masters of Science in E-Commerce
    Texas A&M University-Commerce, Commerce, Texas, USA - 2005

  • Bachelors in Business Administration with Business Computer concentration Assumption University, Bangkok, Thailand - 2002


  • Cross-cultural management
  • Organizational behaviors
  • Strategic management
  • Managerial psychology
  • Social media behavior
  • Cultural intelligence
  • Mindfulness
  • Corruption

  1. Charoensukmongkol, P.,& Suthatorn, P. (in press). Linking Improvisational Behavior, Adaptive Selling Behavior, and Sales Performance, International Journal of Productivity and Performance Management.
    SCImago Quartile 1 ***

  2. Zhou, J., & Charoensukmongkol, P. (in press). The Effect of Social Media Use on Customer Qualification Skills and Adaptive Selling Behaviors of Export Salespeople in China, Journal of Asia Business Studies.
    SCImago Quartile 2 **

  3. Charoensukmongkol, P., & Phungsoonthorn, T. (in press), The Interaction Effect of Crisis Communication and Social Support on The Emotional Exhaustion of University Employees during the COVID-19 Crisis, International Journal of Business Communication.
    SCImago Quartile 1 ***

  4. Charoensukmongkol, P., & Phungsoonthorn, T. (in press), The Effectiveness of Supervisor Support in Lessening Perceived Uncertainties and Emotional Exhaustion of University Employees during the COVID-19 Crisis: The Constraining Role of Organizational Intransigence, The Journal of General Psychology. https://doi.org/10.1080/00221309.2020.1795613
    (SCImago Quartile 2) **

  5. Charoensukmongkol, P., & Puyod, J. V. (in press), Mindfulness and emotional exhaustion in call center agents in the Philippines: Moderating roles of work and personal characteristics, The Journal of General Psychology. https://doi.org/10.1080/00221309.2020.1800582
    (SCImago Quartile 2) **

  6. Guang, X., & Charoensukmongkol, P. (in press). The Effects of Cultural Intelligence on Leadership Performance among Chinese Expatriates Working in Thailand, Asian Business & Management. https://doi.org/10.1057/s41291-020-00112-4.
    (SCImago Quartile 2) **

  7. Seriwatana, P. & Charoensukmongkol, P. (in press). Cultural Intelligence and Relationship Quality in the Cabin Crew Team: The Perception of Members Belonging to Cultural Minority Groups, Journal of Human Resources in Hospitality and Tourism.
    (SCImago Quartile 2) **

  8. Charoensukmongkol, P., & Pandey, A. (2020). The Influence of Cultural Intelligence on Sales Self-Efficacy and Cross-cultural Sales Presentations: Does it Matter for Highly Challenge-Oriented Salespeople?, Management Research Review. https://doi.org/10.1108/MRR-02-2020-0060
    (SCImago Quartile 2) **

  9. Vaitoonkiat, E., & Charoensukmongkol, P. (2020). The Interaction Effect of Entrepreneurial Orientation and Stakeholder Orientation on the Business Performance of Firms in the Steel Fabrication Industry in Thailand, Journal of Entrepreneurship in Emerging Economies.12(4), 453-473. https://doi.org/10.1108/JEEE-05-2019-0072
    (SCImago Quartile 1) ***

  10. Vaitoonkiat, E., & Charoensukmongkol, P. (2020). Stakeholder Orientation’s Contribution to Firm Performance: The Moderating Effect of Perceived Market Uncertainty, Management Research Review., 43(7), 863-883. https://doi.org/10.1108/MRR-07-2019-0296
    (SCImago Quartile 2) **

  11. Seriwatana, P., & Charoensukmongkol, P. (2020). The Effect of Cultural Intelligence on Burnout of Thai Cabin Crew in Non-national Airlines Moderated by Job Tenure, ABAC Journal, 40(1), 1-19.
    (SCImago Quartile 3) *

  12. Ratasuk, A., & Charoensukmongkol, P. (2020). Does Cultural Intelligence Promote Cross-Cultural Teams’ Knowledge Sharing and Innovation in the Restaurant Business?, Asia-Pacific Journal of Business Administration, 12(2), 183-203. https://doi.org/10.1108/APJBA-05-2019-0109
    (SCImago Quartile 2) **

  13. Koirala, M., & Charoensukmongkol, P. (2020). Contributions of CSR Perception to Employees Commitment and Job Satisfaction: Does Personal Income Matter?, Kasetsart Journal of Social Sciences, 41(2), 1-5. https://doi.org/10.34044/j.kjss.2020.41.2.06
    (SCImago Quartile 2) **

  14. Charoensukmongkool, P. (2020). The Interplay between Firm Resources and Government Agency Social Capital on Thai Firms’ Satisfaction with Export Performance, International Journal of Globalisation and Small Business, 11(1), 18 - 38.
    (SCImago Quartile 3) *

  15. Charoensukmongkool, P. (2019). Contribution of Mindfulness to Customer Orientation and Adaptive Selling, International Journal of Services, Economics and Management, 10(4), 335-356.
    (SCImago Quartile 4) *

  16. Tarsakoo, P., & Charoensukmongkol, P. (2019). Dimensions of Social Media Marketing Capabilities and Their Contribution to Business Performance of Firms in Thailand, Journal of Asia Business Studies, 14(4), 441-461. https://doi.org/10.1108/JABS-07-2018-0204
    (SCImago Quartile 2) **

  17. Phungsoonthorn, T., & Charoensukmongkol, P. (2019). Antecedents and Outcomes Associated With a Sense of Place toward the Organization of Myanmar Migrant Workers in Thailand, Equality, Diversity and Inclusion: An International Journal, 39(2), 195-218. https://doi.org/10.1108/EDI-06-2019-0177.
    (SCImago Quartile 1) ***

  18. Guang, X., & Charoensukmongkol, P. (2019). Effects of Cross-cultural Adjustment of Chinese Expatriates in Thailand on Perceived Supervisor Support and Subordinates’ Commitment, Human Behavior, Development, and Society, 20(4), 52-61.
    (Thai Ciatation Index Rank 1)

  19. Ratasuk, A., & Charoensukmongkol, P. (2019). The Role of Team Trust and Team Relationship Conflict on Innovative Performance of Multicultural Teams in the Restaurant Business, Thammasat Review, 22(2), 1-18. doi:10.14456/tureview.2019.9
    (Thai Ciatation Index Rank 1 and Asian Citation Index)

  20. Charoensukmongkool, P. (2019). The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness, Journal of Global Marketing, 33(3), 141-157. https://doi.org/10.1080/08911762.2019.1654586
    (SCImago Quartile 2) **

  21. Charoensukmongkool, P. (2019). Contributions of Mindfulness to Improvisational Behavior and Consequences on Business Performance and Stress of Entrepreneurs during Economic Downturn, Organization Management Journal.16(4), 209-219. https://doi.org/10.1080/15416518.2019.1661820
    (SCImago Quartile 3) *

  22. Puyod, J. V., & Charoensukmongkol, P. (2019). The Contribution of Cultural Intelligence to the Interaction Involvement and Performance of Call Center Agents in Cross-cultural Communication: the Moderating Role of Work Experience, Management Research Review. 42(12), 1400-1422. https://doi.org/10.1108/MRR-10-2018-0386
    (SCImago Quartile 2) **

  23. Tarsakoo, P., & Charoensukmongkol, P. (2019). Contribution of Marketing Capability to Social Media Business Performance, ASEAN Journal of Management & Innovation, 6(1), 75-87. doi: 10.14456/ajmi.2019.6ajmi.stamford.edu.
    (Thai Ciatation Index Rank 1)

  24. Charoensukmongkol, P. (2019). The Moderating Effect of Locus of Control on the Relationship between Perceived Poor Business Performance and Superstitious Behaviors of Thai Entrepreneurs, BU Academic Review, 18(1), 1-17.
    (Thai Ciatation Index Rank 1)

  25. Charoensukmongkool, P. (2019). The Moderating Roles of External Locus of Control and Knowledge Expertise on the Relationship between Superstitious Belief and Stock Trading Performance, Kasetsart Journal of Social Sciences, 40(1), 47-54.
    (SCImago Quartile 3) *

  26. Puyod, J. V., & Charoensukmongkol, P. (2019). Emotional Intelligence, Interaction Involvement, and Job Performance of Call Center Representatives in the Philippines. Human Behavior, Development and Society, 20(2), 20-28.
    (Thai Ciatation Index Rank 1)

  27. Pandey, A., & Charoensukmongkol, P. (2019). Contribution of Cultural Intelligence to Adaptive Selling and Customer-Oriented Selling of Salespeople at International Trade Shows: Does Cultural Similarity Matter?, Journal of Asia Business Studies, 13(1), 79-96. https://doi.org/10.1108/JABS-08-2017-0138
    (SCImago Quartile 1) ***

  28. Sajampun, P., & Charoensukmongkol, P. (2018). The Role of Communicative Adaptability in Lowering Intercultural Communication Apprehension of the Thai International College Students, ASEAN Journal of Education, 4(2), 48-53.
    (Thai Ciatation Index Rank 2)

  29. Charoensukmongkol, P., & Suthatorn, P. (2018). Salespeople’s Trait Mindfulness and Emotional Exhaustion of Salespeople: The Mediating Roles of Optimism, Resilience, and Self-efficacy, International Journal of Services, Economics and Management, 9(2), 125-142.
    (SCImago Quartile 4) *

  30. Phungsoonthorn, T., & Charoensukmongkol, P. (2018). The Preventive Role of Transformational Leadership and Trust in the Leader on Employee Turnover Risk of Myanmar Migrant Workers in Thailand: The Moderating Role of Salary and Job Tenure. The Journal of Risk Management and Insurance, 22(2), 66-82.
    (Thai Ciatation Index Rank 1)

  31. Charoensukmongkool, P., & Aumeboonsuke, V. (2018), The Role of Mindfulness Meditation on Stock Trading Performance, Thammasat Review, 21(1), 111-130.
    (Thai Ciatation Index Rank 1 and Asian Citation Index)

  32. Koirala, M., & Charoensukmongkol, P, (2018). Perceptions of Bank Employees towards Corporate Social Responsibility and Work Attitudes: a Comparison between Nepal and Thailand, The Sankalpa: International Journal of Management Decisions, 4(1), 1-24.

  33. Suthatorn, P., & Charoensukmongkol, P. (2018), Cultural Intelligence and Airline Cabin Crews Members' Anxiety: The Mediating Roles of Intercultural Communication Competence and Service Attentiveness, Journal of Human Resources in Hospitality and Tourism, 17(4), 423-444, DOI: 10.1080/15332845.2018.1449559
    (SCImago Quartile 2) **

  34. Charoensukmongkol, P. (2018). The Impact of Social Media on Social Comparison and Envy in Teenagers: The Moderating Role of the Parent Comparing Children and In-group Competition among Friends, Journal of Child and Family Studies, 27(1), 69-79, doi: 10.1007/s10826-017-0872-8.
    (SCImago Quartile 1) ***

  35. Charoensukmongkol, P. (2017). Superstitious Behaviors and Perceived Job Performance of Internal Auditing Staffs in Thailand, Thammasat Review, 20(2), 18-38.
    (Thai Ciatation Index Rank 1)

  36. Charoensukmongkol, P., & Suwanprapaisri, C. (2017). Using the Technology Acceptance Model and Cultural Values to Explain the Adoption of the GrabTaxi Application in Thailand . In S. Böhm, W. Quint, & P. Winzer (Eds.), Advanced E-Business: Research International Trends & Issues (pp. 67-88). Wisbaden, Germany: Peter Lang, doi:http://dx.doi.org/10.3726/b11399.

  37. Charoensukmongkol, P. , Murad, M., & Gutierrez-Wirsching, S. (2017). Social Media Sites Use Intensity and Job Burnout among U.S. and Thai Employees, International Journal of Cyber Behavior, Psychology and Learning , 7(1), 34-51.
    (SCImago Quartile 4) *

  38. Charoensukmongkol, P. , & Sasatanun, P. (2017). Social Media Use for CRM and Business Performance Satisfaction: The Moderating Roles of Social Skills and Social Media Sales Intensity, Asian Pacific Management Review , 22(1), 25-34.
    (SCImago Quartile 2) **

  39. Charoensukmongkol, P. , & Aumeboonsuke, V. (2017). Does mindfulness enhance stock trading performance?: The Moderating and Mediating Effects of Impulse Control Difficulties, International Journal of Work Organisation and Emotion , 7(4), 257-274.
    (SCImago Quartile 4) *

  40. Charoensukmongkol, P. (2017). Contributions of Mindfulness during Post-Merger Integration, Journal of Managerial Psychology , 32(1), 104-118
    (SCImago Quartile 2) **

  41. Charoensukmongkol, P. (2016). The Role of Mindfulness in Reducing English Language Anxiety among Thai College Students, International Journal of Bilingual Education and Bilingualism , doi: http://dx.doi.org/10.1080/13670050.2016.1264359.
    (SCImago Quartile 1) ***

  42. Tanchaitranon, N., & Charoensukmongkol, P. (2016). Global Networks' and the Foreign Migrant Workforce's Effects on Thai SMEs' Satisfaction with Their Export Performance: The Mediating Role of International Knowledge, International Journal of Globalisation and Small Business, 8(3), doi: 10.1504/IJGSB.2016.080378
    (SCImago Quartile 2) **

  43. Charoensukmongkol, P. (2016). The Role of Mindfulness on Employee Psychological Reactions to Mergers and Acquisitions, Journal of Organizational Change Management, 29(5), 816-831.
    (SCImago Quartile 2) **

  44. Sasatanun, P., & Charoensukmongkol, P. (2016). Antecedents and Outcomes Associated with Social Media Use in Customer Relationship Management of Microenterprises, International Journal of Technoentrepreneurship, 3(2), 127-149.
    (SCImago Quartile 4) *

  45. Nongpong, S., & Charoensukmongkol, P. (2016).I don't care much as long as I am also on Facebook: Impacts of social media use of both partners on romantic relationship problems, The Family Journal, 24(4), 351-358.
    (SCImago Quartile 3) *

  46. Charoensukmongkol, P. (2016). Exploring Personal Characteristics Associated with Selfie Liking, Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(2), article 7. doi: 10.5817/CP2016-2-7
    (SCImago Quartile 3) *

  47. Charoensukmongkol, P. (2016). Contribution of Mindfulness to Individuals' Tendency to Believe and Share Social Media Content, Journal of Technology and Human Interaction. 12(3), 46-63.
    (SCImago Quartile 4) *

  48. Charoensukmongkol, P., Murad, M., and Gutierrez-Wirsching, S. (2016). The Role of Coworker and Supervisor Support on Job Burnout and Job Satisfaction, Journal of Advances in Management Research, 13(1), 4-22.
    (SCImago Quartile 2) **

  49. Charoensukmongkol, P. (2016).The interconnections between bribery, political network, government supports, and their consequences on export performance of small and medium enterprises in Thailand, Journal of International Entrepreneurship, 1-18, doi:10.1007/s10843-016-0164-1
    (SCImago Quartile 1) ***

  50. Charoensukmongkol, P., Daniel, J.L., and Chatelain-Jardon, R. (2015). The Contribution of Workplace Spirituality on Organizational Citizenship Behavior, Advances in Business Research, 6, 1-14.

  51. Charoensukmongkol, P. (2015), Social Media Use and Job Performance - Moderating Roles of Workplace Factors, International Journal of Cyber Behavior, Psychology, and Learning, 5(2), 61-76.
    (SCImago Quartile 3) *

  52. Sriwilai, K., & Charoensukmongkol, P. (2015), Face it, don’t Facebook it: Impacts of Social Media Addiction on Mindfulness, Coping Strategies and the Consequence on Emotional Exhaustion, Stress and Health, doi: 10.1002/smi.2637
    (SCImago Quartile 2) **

  53. Charoensukmongkol, P. (2015). Cultural Intelligence of Entrepreneurs and International Network Ties: The Case of Small and Medium Manufacturing Firms in Thailand, Management Research Review, 38(4), 421 - 436
    (SCImago Quartile 2) **

  54. Charoensukmongkol, P. (2015), Mindful Facebooking: the Moderating Role of Mindfulness on the Relationship between Social Media Use intensity at Work and Burnout, Journal of Health Psychology, 1-15
    (SCImago Quartile 2) **

  55. Charoensukmongkol, P. (2014), Cultural Intelligence and Export Performance of Small and Medium Enterprises in Thailand: Mediating Roles of Organizational Capabilities, International Small Business Journal, 1-18.  DOI: 10.1177/0266242614539364
    (SCImago Quartile 1) ***

  56. Charoensukmongkol, P. (2014), Benefits of Mindfulness Meditation on Emotional Intelligence, General Self-Efficacy, and Perceived Stress: Evidence from Thailand, Journal of Spirituality in Mental Health, 16(3), 171-192
    (SCImago Quartile 1) ***

  57. Charoensukmongkol, P. (2014). The Effect of Software Piracy on Research and Development Intensity at the Country Level: Do Developed Countries and Emerging Economies Suffer the Same Impact?, Global Business and Economics Review, 16(3), 253-268
    (SCImago Quartile 4) *

  58. Charoensukmongkol, P. (2014). Effects of Support and Job Demands on Social Media Use and Work Outcomes, Computers in Human Behavior, 36, 340–349.
    (SCImago Quartile 1) ***

  59. Charoensukmongkol, P. (2013). The Contributions of Mindfulness Meditation on Burnout, Coping Strategy, and Job Satisfaction: Evidence from Thailand, Journal of Management and Organization, 19(5), 44-558.
    (SCImago Quartile 2) *

  60. Murad, M., Charoensukmongkol, P., and Bakay, A. (2014). Are U.S. Academics and Professionals Ready for IFRS? An Explanation Using Technology Acceptance Model and Theory of Planned Behavior, Journal of International Business Research, 12(2) 47-60

  61. Charoensukmongkol, P., Daniel, J.L., and Chatelain-Jardon, R. (2013). Enhancing Workplace Spirituality through Emotional Intelligence, Journal of Applied Management and Entrepreneurship, 18(4), 3-17

  62. Charoensukmongkol, P. and Murad, M. (2012), Does Investment in ICT Curb or Create More Corruption? A Cross-Country Analysis, Public Organization Review.
    (SCImago Quartile 2) **

  63. Charoensukmongkol, P., Daniel, J.L., Sexton, S., and Kock, N.F. (2012). Analyzing Software Piracy from Supply and Demand Factors: The Competing Roles of Corruption and Economic Wealth, International Journal of Technoethics, 3(1), 28-42
    (SCImago Quartile 3) *

  64. Charoensukmongkol, P., and Elkassabgi, A. (2011). The Inverse U-curve Relationship between Software Piracy and Technological Outputs in Developed Nations, Management Research Review, 34(9), 968 – 979.
    (SCImago Quartile 2) **

  65. Charoensukmongkol, P., and Sexton, S. (2011). The Effect of Corruption on Exports and Imports in Latin America and the Caribbean,  Latin American Business Review, 12(2), 83-98
    (SCImago Quartile 3) *

  66. Smith, M.L., Charoensukmongkol, P., Elkassabgi, A., and Howard, K.H. (2009). Aspects of Accounting Codes of Ethics in Canada, Egypt, and Japan, Internal Auditing, November/December, 26-34.

Best research paper awards:

  • "Do Thai People Actually Benefit from Superstitious Behaviors? Evidence from Stock Traders in Thailand".
    National Institute of Development Administration,
    April 2015

  • "The Contributions of Mindfulness Meditation on Burnout, Coping Strategy, and Job Satisfaction: Evidence from Thailand",
    National Institute of Development Administration
    April 2014
  • “The Role of Emotional Intelligence During Organizational Transformation: How Change Agents Influence Employees’ Openness to Change.”, Lamar Bruni Vergara Academic Conference, Texas A&M International University, April 2009

  • “Dimensions of Social Media Marketing Capabilities and their Contribution to Firm Performance”(Coauthoring with Penpattra Tarsakoo)
    The second International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB), Wiesbaden, Germany.
    September 25, 2018

  • “Factors Influencing Users’ Attitudes Toward Internet Advertising on Social media: A Cross-cultural Comparative Study between Chinese and Thai Users” (Coauthoring with Juanjuan Cai)
    The 5th International Conference on Advancement of Development Administration 2016 - Social Sciences and Interdisciplinary Studies
    April 20, 2017

  • Advisor of PhD students who received Research Awards
    • Pakamon Sasatanun

        Honorable mention award for Research Poster Presentation
        Award received: March 31, 2016

    • Arti Pandey

        2nd Excellent dissertation award
        Award received: September 4, 2019

    • Tipnuch Phungsoonthorn

        2nd Excellent dissertation award
        Award received: September 4, 2019

    • Akaraphun Ratasuk

        1st Excellent dissertation award
        Award received: September 3, 2020


Editorial board:

  • NIDA Development Journal


  • Asia-Pacific Journal of Business Administration
  • Basic and Applied Social Psychology
  • Behaviour & Information Technology
  • Computers in Human Behavior
  • European Journal of Personality
  • Family Journal
  • Higher Education Pedagogies
  • IEEE Access
  • Journal of Business Economics & Management
  • Journal of Career Development
  • Journal of Entrepreneurship in Emerging Economies
  • Journal of Family Studies
  • Journal of General Psychology
  • Journal of Health Psychology
  • Journal of Managerial Psychology
  • Journal of Research in Marketing and Entrepreneurship
  • International Journal of Information Management
  • International Journal of Management Concepts and Philosophy
  • International Journal of Organizational Analysis
  • International Journal of Work Organization and Emotion
  • Management Research Review
  • Mindfulness
  • NIDA Development Journal
  • Psychological Reports
  • Psychiatry Research
  • SAGE Open
  • Telematics and Informatics

Article editor:

  • SAGE Open

Master’s level
  • Research Methodology in Management

Ph.D. level

  • Advanced Research Methods in Management
  • Seminar in International Management


Public speeches:

  • Social media use in a workplace : Some motivations and outcomes.
    Presented at:
    NIDA Academic Forum, Thailand, May 2013

  • Benefits of Mindfulness Meditation on Psychological Wellbeing and Work-related outcomes.
    Presented at:
    1) University of Innsbruck, Austria, April 2014
    2) NIDA Academic Forum, Thailand, March 2014

Special guest lecturer:

  • Writing a research article for publication:
    Presented at:
    1) National Institute of Development Administration, March 2014-2015
    2) Rajamangala University of Technology Suvarnabhumi, June 2015
    Rajamangala University of Technology Phra Nakhon. 2018-2019

  • Research publication in High-impact journal
    Presented at:
    National Institute of Development Administration, August 5, 2019

Keynote speaker:

  • Guide to publication:
    Presented at the International Conference on Human Resource and Organization Management and Development (HROMD) 2015, National Institute of Development Administration, September, 2015


International teaching/training

Conducting Emperical Research Methods Workshop:
University of Economics in Bratislava, Slovakia
November 28-29, 2016.

Teaching Research Methodology in Management:
School of Political Sciences and Public Administration, Southwest University, Chongqing, China,
March 28-29, 2016. 

Invited lecturer for the joint Ph.D. workshop:
RheinMain University of Applied Sciences,
September 27-30, 2015.
July, 2016.

Guest speaker on "Cultures and International Business"
Chung Hua University, Hsinchu, Taiwan
October 9, 2018

Special lecture on the topic "Corruption: causes and consequences"
Pôle Universitaire Léonard de Vinci, Paris, France
March 11-15, 2019

Teaching "Business Research Methodology"
Arshad Ayub Graduate Business School
Shah Alam, Malaysia

March 18-20, 2019. 

Teaching "Academic Writing"
Hochschule RheinMain, University of Applied Science
Weisbaden, Germany
November 12-20, 2019

Teaching "Research Methodology"
Faculty of Economics amd Finance
The Russian Presidential Academy of National Economy and Public Administration
Saint Petersburg, Russia
December 2-6, 2019

Teaching "Research Methodology"
Beibu Gulf University
Guangxi, China
June 22-26, 2020

Teaching "Quantitative Research Methodology"
The Entrepreneurial School: Management Center Innsbruck
Innsbruck, Austria
September 1- October 6, 2020





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