Respondent number
Ad number
This advertisement is innovative
This is a creative advertisement
I see creative ideas in this advertisement
This advertisement is entertaining
Watching this advertisement is enjoyable
This advertisement give me a pleasant feeling
The content in the advertisement is clear
This advertisement is easy to understand
I can get the idea that the advertisement intends to convey easily.
This advertisement is interesting to me
I love this advertisement
This advertisement really grabs my attention
Age
Gender (Male=1; Female=0)
Educational level
TV watching per day