Ad number
1 = Ad 1
2 = Ad 2

This advertisement is innovative
1 = Strongly Disagree
2 = Disagree
3 = Slightly Disagree
4 = Slightly Agree
5 = Agree
6 = Strongly Agree

Gender (Male=1; Female=0)
0 = Female
1 = Male

Educational level
1 = Below Bachelor's Degree
2 = Bachelor's Degree
3 = Master's Degree or higher

TV watching per day
1 = Less than 30 mins
2 = 30 mins - 1 hour
3 = 1 hour - 1.30 hours
4 = 1.30 hour - 2 hours
5 = 2 hour - 2.30 hours
6 = 2.30 hours - 3 hours
7 = More than 3 hours

0 = Non-employment/Students
1 = Full-time/Part-time employment